June 17, 2025

Gold is shiny, alluring, and mostly pointless — it’s also crushed the stock market as an investment

kevin

GoldPrecious Metals

anyone who has followed the market for any length of time will be unsurprised that gold — that shiny, malleable metal that humans have been obsessed with for millennia — has risen over the last week. When markets get skittish, investors seek out safe havens, and the escalating violence in Israel and Iran has been no exception, with the price of an ounce of gold coming close to its all-time high of $3,500 on Friday, up 3% in the last week and 8% over the last month.

The paradox of gold, then, is that it has also crushed the US stock market over the last 25 years — a period of remarkable innovation and growth — rising more than 1,000% since 2000.


So, why is gold doing so well? It’s not soaring demand for shiny gold jewelry.

The fact that real interest rates have been low for much of that period explains a lot — you’re not “missing out” on holding a lump of gold if the alternative, like parking your cash in Treasurys or a bank account, isn’t very attractive. Most importantly, though, gold seems to have strengthened its identity as a safe store of value thanks in no small part to the crises of the age: the market turmoil of the dot-com crash, the global financial crisis of 2008, the pandemic and ensuing inflation — and, perhaps most critically, Russia’s war against Ukraine and subsequent sanctions, which caused some unease about holding US dollar assets in reserve compared to the shiny metal.

CEO : Craig Drayton-Chambers
GOLDEPOT | Add. : 6 Princes Avenue Liverpool L8 2TA United Kingdom
Business Registration Number: 12579973
Support : support@goldepotx.com

Toll-free number : +44 808 531 0314 (UK)
Toll-free number : +1 866 612 3231 (US)
COPYRIGHT GOLDEPOT. ALL RIGHTS RESERVED.
Please log in to invest

Investing $9,000 USD will yield monthly interest
of $1,000 USD.

LOG IN

SIGN UP